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Hi, I am Arindita Dey! A passionate designer with 2+ years of experience in Product, Service, and UX design, combining 3 years of academic and practical Oslo-based project work during my Master’s in Design from AHO, Norway.

My skills include user-centered, research-driven design, co-creation workshops, prototyping, UX strategy, and usability testing. And, I excel at navigating complex systems and collaborating in cross-functional teams and with stakeholders to align user needs with business goals.

Scroll down to see my work 

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Design Projects

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Product Design

FleetEY: FleetEY: a B2B SaaS Platform for Fleet Management

Interaction Design, User Experience Design, Mapping, Design Strategy

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Service Design

Youth Station: Bridging the Gap & Enhancing Resource Accessibility for the Youth of Toyen

Design thinking, User Research Methodologies, Mapping, Design Strategy

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Service Design

Reverse Autograph: Designing Rituals for NFF Women's Football Team

Ritual Design approach and methods, Workshop Facilitation, Service rituals and touchpoints

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Systemic Design

The New New New Normal: Easing the Process of Ukrainian Refugees in Norway & Support Them with Quick Integration

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Service Design

Pet-a-Plant: Designing Ecosystem for Mobile Vendors to Support Merchandise Sale in Residential Areas

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Design Management, Service Design

Ask Alfa: From Identifying Opportunities to  Re-designing Circular Business Model for ALFA Shoes

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Interaction Design

Customise Food Recipie app - to manage food cravings

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Product Design, Service Design

Care Companion: Personalised Digital Support for Single Cancer Patients

Interaction Design, User Experience Design, Mapping, Design Strategy

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Design Research

Youth Station: Bridging the Gap & Enhancing Resource Accessibility for the Youth of Toyen

Design thinking, User Research Methodologies, Mapping, Design Strategy

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Systemic Design

River as Connector: Hemsedal City Project

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Interaction Design

ASDA: Heuristic Evaluation of Product Listing & Product Detail Page

Heuristic Evaluation, Design Principles, UX Design

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Service Design

Exploration - Destination: Guiding Education and Career Choices for Youth in VGS (Middle School)

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Interaction Design

Monitoring Physical Activity: Data Visualization of Personal Activity Intelligence (PAI)

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Interaction Design

FootSecure: A Digital Podiarty Ecosystem

Design for Service

© 2025 by Arindita Dey

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