Hi, I am Arindita Dey! A passionate designer with 3 years of experience in Product, Service, and UX design, combining 3 years of academic and practical Oslo-based project work during my Master’s in Design from AHO, Norway.
My background spans B2B SaaS, healthcare UX, and e-commerce solutions, with a focus on leveraging generative AI, Agentic AI workflows, conversational UX, and data-driven insights to support decision-making, continuous design iterations to strengthen automation in workflows, and design metadata use cases to improve accessibility. My skills include user-centred, research-driven design, co-creation workshops, prototyping, UX strategy, and usability testing. I excel at navigating complex systems and collaborating in cross-functional teams and with stakeholders to align user needs with business goals.
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Design Projects
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Product Design
FleetEY: a B2B SaaS Fleet Management Product Dashboard
B2B SaaS, Fleet Management, Vehicle Operations, Data-Driven Insights, Business Intelligence, Operational Efficiency, Workflow Design, AI Integration, Generative AI, Agentic AI, Decision Support Systems, Dashboard Design, UX/UI Design, High-Fidelity Prototyping, Scenario-Based Design, Design Strategy, Competitive Analysis, User Experience, Service Design, Multi-Stakeholder Collaboration, Product Design, Digital Transformation.
Service Design
Youth Station: Bridging the Gap & Enhancing Resource Accessibility for the Youth of Toyen
Design thinking, User Research Methodologies, Mapping, Design Strategy, Local Organisation Collaboration, Led end-to-end service design process, Youth Engagement, Social Innovation, Public Service Design, Design Innovation, Human-Centered Design, Systemic Design, Participatory Design, Co-Creation, Community Collaboration, Local Partnerships, Stakeholder Engagement, Youth Empowerment, Social Inclusion, Youth Participation, Social Impact, UX Research, Qualitative Research, Insight Analysis, Interviews, Observations, Focus Groups, Low-Threshold Services, Tailored Support, Service Planning, Opportunity Gaps, Access to Resources, Youth Services.
Service Design
Reverse Autograph: Designing Rituals for NFF Women's Football Team
Ritual Design approach and methods, Workshop Facilitation, Service rituals and touchpoints, Service Design, Ritual Design, Experience Design, Fan Engagement, Sports Innovation, Emotional Connection, Co-Creation, Workshop Facilitation, Research-Driven Design, Human-Centred Design, Cultural Design, Community Engagement, Women’s Sports, Behavioural Design, Creative Strategy.
Product Design, Service Design
Care Companion: Digital Support for Single Cancer Patients
Service Design, UX Research, Digital Health Platform, Product Design, Cancer Care, Single Cancer Patients, User-Centered Design, Journey Mapping, Personas, Needs Mapping, Stakeholder Analysis, Healthcare Innovation, AI Integration, Metadata, Symptom Journaling, Symptom Analytics, Appointment Management, Medication Tracking, Community Network, Resource Accessibility, Healthcare UX, UX Strategy, Healthcare Technology, Patient Support Ecosystem.
Design Research
Youth Station: Bridging the Gap & Enhancing Resource Accessibility for the Youth of Toyen
Design thinking, User Research Methodologies, Mapping, Design Strategy, Local Organisation Collaboration, Led end-to-end service design process, Youth Engagement, Social Innovation, Public Service Design, Design Innovation, Human-Centered Design, Systemic Design, Participatory Design, Co-Creation, Community Collaboration, Local Partnerships, Stakeholder Engagement, Youth Empowerment, Social Inclusion, Youth Participation, Social Impact, UX Research, Qualitative Research, Insight Analysis, Interviews, Observations, Focus Groups, Low-Threshold Services, Tailored Support, Service Planning, Opportunity Gaps, Access to Resources, Youth Services.
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